The workforce is shrinking, and hiring is getting tougher. Here’s how companies can stay competitive with better pay, transparency, and employee experience.
I recently caught a report on NPR about shrinking population rates across generations—and how it’s going to impact the workforce. It got me thinking: what does this really mean for companies today?
Here’s the trend: each generation is smaller than the one before. Gen X is smaller than the Baby Boomers, Millennials are smaller than Gen X, and so on. This gradual decline is starting to create a real crunch in the labor market.
The economy is picking up, which means companies are scaling headcount to keep up with demand. But here’s the issue: as of November 2024, there were only 0.9 job seekers per open role, according to the Bureau of Labor Statistics.
With Baby Boomers retiring in large numbers and fewer workers from younger generations to replace them, that number will continue to shrink. We’re heading back to the labor imbalance we saw during the Great Resignation.
And in tech fields—like AI, Machine Learning, and Engineering—things are already competitive. Forbes reports that 60% of U.S. tech managers plan to hire AI Engineers in 2025, a 35% jump from last year.
The question is: How do companies stay ahead when talent is in such high demand?
To stand out in today’s hiring market, businesses need to prioritize three main areas: compensation, transparency, and employee experience.
Compensation is still the top priority for most job seekers. If you want to attract top talent, you need to stay competitive:
Pay transparency is a big deal. Employees want to know they’re being compensated fairly—and candidates won’t waste their time if they don’t have basic info like salary ranges.
Engagement and retention hinge on the experience employees have at work. Right now, engagement is in rough shape—Gallup says it hit a 10-year low in 2024. To turn that around, focus on benefits and the overall employee experience:
The shrinking workforce presents challenges—but also opportunities. Companies that invest in competitive pay, transparency, and a great employee experience will come out ahead in the race for top talent.
In a tight labor market, the companies that adapt fastest will win. The question is: Will you be one of them?